
Although the new Paco Rabanne 1 Million fragrance for men is already available at Sephora in France, the publicity campaign in the UK is only just kicking off. Yes, I know, we already showed you the TV commercial and I have a great-looking advert somewhere in my files to boot, but let’s take things more slowly for a minute, shall we?At least, this is what an early chapter of the campaign imagined for the British market reveals with the setting-up of a micro-website dedicated to making you feel great about yourself, in other words to feel like a 1-Million-Dollar man. How so? The creative focus here is on “opening the doors to virtual celebrity“, to anyone willing to play the game. As you know, to attain celebrity is the new idea paradisiacal ideal of the early 21st century, an impression not disproved by the inflation of celebrity perfume launches…
THe publicity is very dynamic, I think, it create for person between 20 and 50 years old, dynamic, modern.We can see that because of the man good looking, handsome, the different picture are “glamour”, the color Gold reprensent money..So, It s attractive.
http://fr.youtube.com/watch?v=tx_YLCV8z14